Every label accurate, compliant and current, across every SKU and language.

How do you keep a back label right when one product can run to more than 20 languages, several manufacturers and dozens of pack sizes…and the rules keep changing? In Europe, Chevron often produce the same product in more than one country to allow for different regional requirements, each with its own languages, its own legal icons and its own manufacturer details. The main set runs to more than 20 languages, several with extra national requirements, and every label carries a panel of current industry standards and approvals on top. Each change used to mean marking up a PDF by hand, one product and regional variant at a time, which was slow and made it hard to tell which version was current. Then EU CLP (Classification, Labelling and Packaging of chemicals) rules arrived, adding restrictions on colours, sizes and typefaces along with new signal words, and the manual approach stopped being workable.

We replaced the mark-ups with a single connected system. At its centre is one content database holding every piece of label content and its approved translation in every language, for around 50 products at a time. Legislative requirements are built in throughout, so the system knows when one element, like a warning phrase, calls for another, like its hazard symbol. Filter it to a product and you're left with exactly the copy each language needs, in the order it goes on the pack, which makes checking fast and reliable, even in non-Roman languages like Cyrillic. Around it sits a live record of industry standards and OEM approvals, kept current and cross-checked against the client's own master, plus a set of CLP-compliant master templates for every brand, tier, pack size and manufacturer, built to carry anything from a single-panel label to an eleven-page 'peel and reveal'. A status tracker holds it all together, so at any moment everyone can see every product and SKU, its version and where it stands.

The model is simple. The client tells us once about a change and we make it once, and the database shows every product it affects straightaway, along with any translation that’s missing. When a new pack is needed, they hand over one set of content and we run it through to confirm nothing's absent and flag anything that looks missed.

Built across Chevron’s packaging, the same system works for any large, regulated range. And it pairs with our translation library, the marketing-content half of the same job.